The Name
Lab.
The Brand Professor naming system, installable as a Claude Skill. Generates names across five territories. Stress-tests against six criteria. Refuses to skip the brief.
Three sequential approval gates. Five naming territories: Single Real Word, Word Fusion, Invented, Twisted, Initials. Six tests every shortlisted name has to pass: Speak, Stick, Values, Own, Audience, Visual. The output is not "ten clever names"; it's a recommendation, a runner-up, and the names to cut, each with reasoning.
Works for company names, product names, service names, internal program names, podcast names, book titles. Anything that needs a name that holds.
secure checkout · instant download · lifetime access
Installs in Claude in under 5 minutes · Works in Claude Pro, Team, Code
Everything Claude needs to run it.
Every file Claude needs to run the methodology: the skill, the tactics, the outputs, and the support docs. Nothing missing. Nothing to write yourself.
11 files across 3 categories.
Installs into Claude
- The skill file Claude installs
Method files
- The naming-brief intake
- Three stage files: Name Storm, Name Map, Name Test
- Three output specs: Naming Brief, Storm and Map, Final Recommendation
- Strategist writing-rules file
Support docs
- README
- Install guide
- Usage guide
- Example outputs
- Licence
- Terms of service
Brief first. Even if you came with names already.
Describe your situation and The Name Lab will respond the way it would inside Claude. It runs intake first, then delivers — so give it real details for a real result.
- 1 credit = 1 message. A credit is only spent when a reply is delivered — failed replies cost nothing.
- Credits work across all skills and never expire.
- This is a trimmed trial run — the full skill goes much deeper (more variants, more candidates, full deliverables).
- The skill will first ask for the inputs it needs — give it real details for a real result.
Replies are AI-generated using the The Name Lab methodology and may contain mistakes; review outputs before using them commercially. Not professional advice. Please don’t share confidential or sensitive information in the chat. 1 credit is deducted per delivered reply (free runs cost nothing).
Five moves. Three gates. No name generation before the brief is built.
The most common failure of AI naming is generating 50 names in the first turn. The skill refuses. The Naming Brief locks before any candidate appears.
Build the Naming Brief.
Build the Naming Brief.
What's being named. The audience, the category, the values, the constraints. The criteria for "this name holds." If you came with names in your head already, they go into the Storm Pool, but the Brief still runs.
Generate across five territories.
Generate across five territories.
Storms candidates across all five naming territories. Maps them by territory, by feel, by ownability. Shortlists the strongest. Halts so you can redirect.
The call. The runner-up. The cut.
The call. The runner-up. The cut.
Tests the shortlist against six criteria. Picks the recommendation. Names the runner-up. Tells you which to cut and why. Each one defended.
Moves 02 and 04 run inside the skill silently. Three explicit outputs and gates is enough.
Three sequential outputs. Each one a gate.
Brief first. Storm and Map second. Final Recommendation third. The skill halts after each one.
The Naming Brief
After diagnosis. Before generation.
What's being named, the audience, the values, the constraints, the success criteria. The candidates you came with go in here too. Halts the work until you confirm.
The Storm and Map
Candidates across five territories.
A full storm pool, sorted and mapped by territory and feel. Shortlist of the strongest. Halts so you can redirect or narrow.
The Final Recommendation
The call, the runner-up, the cuts.
The recommended name with full defence (which tests it passed, which it didn't, why it still wins). Runner-up with same logic. Names to cut with reasons.
What buyers say.
Every name belongs to one of five categories.
Naming chaos comes from generating across all five at once without knowing why. The skill maps every candidate by territory, so the trade-offs are visible before you pick.
Single Real Word
A word that already exists, used as a name.
e.g., Apple, Amazon, Stripe
Word Fusion
Two real words pushed together into one name.
e.g., Facebook, Salesforce, Mailchimp
Invented
A made-up word with no prior dictionary meaning.
e.g., Spotify, Verizon, Kodak
Twisted
A real word with a deliberate spelling twist.
e.g., Lyft, Tumblr, Flickr
Initials
Initialism or acronym, sometimes derived from a longer phrase.
e.g., IBM, HSBC, BMW
A name has to survive all six.
Once the storm produces a shortlist, every candidate runs the same six tests. The recommendation is the name that passes the most, defended with reasoning.
Speak
Can a stranger say it on first read, without explanation?
Stick
Will the audience remember it 48 hours later without prompting?
Values
Does the name signal something true about the brand's values?
Own
Domain, trademark, social handles: is it ownable?
Audience
Does it land with the specific buyer, not with the founder's friends?
Visual
Will it work as a wordmark, on a tab, on a t-shirt, in a screenshot?
Built for the people doing the work, not watching it.
For you
- Founders naming a company, a product, or a service for the first time.
- Founders renaming because the current name is holding the brand back.
- Founders who have three candidates and can't decide.
- Agency owners who need a real naming methodology for client work.
- Anyone naming an internal program, a podcast, a book, a workshop, a newsletter.
Not for you
- People who want 50 random names with no brief.
- Anyone who wants the skill to skip the brief because they've "already done the thinking."
- Pre-product founders without enough clarity to write the brief yet.
- People who want the AI to guarantee trademark or domain availability; those checks live outside this skill.
- Anyone hoping for a magic name with no inputs.
Pair it with the four other skills.
The questions that come up before buying.
Install the naming strategist that won't generate before the brief.
One purchase. Lifetime access. Five territories. Six tests. The recommendation, the runner-up, and the names to cut.
Instant download · Installs in under 5 minutes · 14-day refund