Voice-locked homepage hero rewrite for a no-code automation consultancy.
This is a trimmed sample. The full skill produces all copy variants, a mobile version, and gates every output through a Voice Profile check before drafting.
Five moves. Four gates. No drafting before the voice is locked.
The most common failure of AI copy is drafting before the brand voice is captured. The skill is built to make that impossible. Four gates halt the work until you approve the previous step.
Capture the real task.
Surfaces the actual copy job from the stated one. Names the audience, the medium, the conversion goal, the constraints.
Lock the voice profile.
Builds or loads the brand's voice fingerprint. Non-negotiable. No drafting begins without a locked voice profile.
Run the tactics.
Pulls inputs in natural conversation. Drafts the copy. Produces rough work with options. Halts so you can redirect.
Sharpen and tighten.
Edits for confidence, rhythm, and voice match. Strips subjective words. Tests headlines and CTAs.
Production-ready copy.
Final copy with variants, the voice match confidence check, and the reasoning behind every line.
Pick the drawer that matches the copy task.
Six tactic drawers. The skill reaches into the one that fits the job. Most jobs use two or three drawers in sequence.
Audience.
Tactics for surfacing who the copy is actually for, what they want, and the language they already use.
When the audience is described as "everyone."
Context.
Tactics for naming the medium, the moment, and the conversion job. Same copy fails on the wrong page.
When the same line is being asked to work on every channel.
Voice.
Tactics for capturing the brand's voice fingerprint. The signature words, the rhythm, the banned vocabulary.
When the copy keeps sounding generic.
Headline and hook.
Tactics for the line that has to land in three seconds. Tested formulas, generation drills, scale-out logic.
When the open is weak and the rest never gets read.
Draft.
Tactics for the body copy. Show-don't-tell. Specific images. Named patterns. Signature closes.
When the page reads like a brochure.
Edit.
Tactics for the second pass. Strip subjective words. Test rhythm. Match against the voice profile. Confidence check.
When the draft is close but the brand isn't on the page yet.
Four sequential artefacts. Each one a gate.
You don't get a deliverable at the end. You get four artefacts along the way, each one earning its place by your approval.
The Copy Brief
The real task, named.
Audience, medium, conversion goal, constraints, success criteria. Halts the work until you confirm.
The Voice Profile
Locked before drafting.
Fingerprint of the brand voice. Signature phrases, sentence rhythm, banned words. Non-negotiable.
The Rough Work
Drafts with options.
Tactical drafts of the copy with two or three variants per key line. Halts so you can redirect.
The Final Copy
Production-ready.
Edited, voice-matched, confidence-checked. Variants for testing. Reasoning behind every line.
The Voice Profile gate in action.
A short look at why the skill refuses to draft on the first turn.
Built for the people doing the work, not watching it.
- Founders writing their own site copy who want it to sound like them.
- In-house copywriters who need a senior second pass on every draft.
- Freelance copywriters who want a methodology to ship faster without losing voice match.
- Agency teams writing across multiple brands and tired of the voice drift between drafts.
- Anyone who has tried "make ChatGPT write like me" and watched it fail.
- ×People who want a button that produces "viral" copy with no input.
- ×Anyone who can't articulate (or hasn't published anything in) the voice they want.
- ×Pre-product founders. You need a real offer to write copy about.
- ×People who want to skip the voice profile. The skill won't draft without it.
- ×Anyone uncomfortable being told the brief needs more work before the copy.